Homefashion carefully selects products that combine practicality and design, covering 80% of high-frequency consumption scenarios for middle-class families in the United States. For example, smart home devices support seamless integration into mainstream ecosystems in North America; Clothing category focuses on environmentally friendly fabrics and inclusive sizes; Outdoor equipment is jointly developed with local adventure experts to meet diverse needs.

Localized experience, borderless shopping

Worry free payment: in line with the payment habits of American users, making shopping convenient
Product Creativity: Provide more high-quality and creative home products to experience different lifestyles
Service upgrade: Provide English customer service to solve after-sales and decision-making pain points.
Brand Value: Bringing Shopping Back to Trust
Homefashion builds a deep connection with consumers through transparent supply chain traceability, a real user evaluation community, and monthly member day benefits.

At present, homefashion， The repurchase rate has reached 35%, making it one of the fastest-growing brands among emerging independent websites in North America. In the future, we will continue to focus on "personalized recommendations+social operations" to reshape the new benchmark of e-commerce experience in the United States